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  • mandates@example.com
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  • 14 Austin Friars, London EC2
Notes

What we're reading in the market.

Insight on finance, corporate strategy, and the thinking behind every market move.

Leadership
The Operating Rhythm That Separates Great Teams from Good Ones

The Operating Rhythm That Separates Great Teams from Good Ones

Process can suffocate or accelerate. The difference lies almost entirely in rhythm.
ThemeasyMarch 21, 2025
Marketing
Demand Generation in a Privacy-First World

Demand Generation in a Privacy-First World

The tracking pixel is dying. The fundamentals of demand generation, however, are coming back stronger than ever.
ThemeasyMarch 12, 2025
Finance
Capital Allocation: The Most Underrated Skill in Business

Capital Allocation: The Most Underrated Skill in Business

Most executives are promoted for operational excellence and then asked to do something completely different: allocate capital.
ThemeasyMarch 4, 2025
Strategy
The Strategic Cost of Saying Yes Too Often

The Strategic Cost of Saying Yes Too Often

Strategy is the discipline of choosing what not to do. Most organizations get the first half right and the second half wrong.
ThemeasyFebruary 24, 2025
Marketing
Why Internal Brand Matters More Than Most CEOs Realize

Why Internal Brand Matters More Than Most CEOs Realize

Customers see the brand. Employees live it. The gap between those two experiences is where most brands quietly lose their advantage.
ThemeasyFebruary 15, 2025
Finance
The Quiet Power of Boring Metrics

The Quiet Power of Boring Metrics

Dashboards are crowded with flashy numbers. The metrics that actually drive long-term outcomes tend to look unremarkable.
ThemeasyFebruary 6, 2025
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