Notes
What we're reading in the market.
Insight on finance, corporate strategy, and the thinking behind every market move.
The Operating Rhythm That Separates Great Teams from Good Ones
Process can suffocate or accelerate. The difference lies almost entirely in rhythm.
Themeasy|March 21, 2025
Demand Generation in a Privacy-First World
The tracking pixel is dying. The fundamentals of demand generation, however, are coming back stronger than ever.
Themeasy|March 12, 2025
Capital Allocation: The Most Underrated Skill in Business
Most executives are promoted for operational excellence and then asked to do something completely different: allocate capital.
Themeasy|March 4, 2025
The Strategic Cost of Saying Yes Too Often
Strategy is the discipline of choosing what not to do. Most organizations get the first half right and the second half wrong.
Themeasy|February 24, 2025
Why Internal Brand Matters More Than Most CEOs Realize
Customers see the brand. Employees live it. The gap between those two experiences is where most brands quietly lose their advantage.
Themeasy|February 15, 2025
The Quiet Power of Boring Metrics
Dashboards are crowded with flashy numbers. The metrics that actually drive long-term outcomes tend to look unremarkable.
Themeasy|February 6, 2025
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Further reading
More from the file.
The Operating Rhythm That Separates Great Teams from Good Ones
Process can suffocate or accelerate. The difference lies almost entirely in rhythm.
March 21, 2025
Demand Generation in a Privacy-First World
The tracking pixel is dying. The fundamentals of demand generation, however, are coming back stronger than ever.
March 12, 2025
Capital Allocation: The Most Underrated Skill in Business
Most executives are promoted for operational excellence and then asked to do something completely different: allocate capital.
March 4, 2025
The Strategic Cost of Saying Yes Too Often
Strategy is the discipline of choosing what not to do. Most organizations get the first half right and the second half wrong.
February 24, 2025
Why Internal Brand Matters More Than Most CEOs Realize
Customers see the brand. Employees live it. The gap between those two experiences is where most brands quietly lose their advantage.
February 15, 2025
The Quiet Power of Boring Metrics
Dashboards are crowded with flashy numbers. The metrics that actually drive long-term outcomes tend to look unremarkable.
February 6, 2025





